Client Tracking Software

Which Advertisement is better and why? 10 pts for best answer!?

I'm marketing a Home Inspection Software called EZ Home Inspection Software. Home Inspectors can use the software to create reports to give to clients. Key features are: affordable, easy to use, and very customizable. I'm trying to come up with a first line to get them to read more about the software and need some advice from some marketing experts. Which ad do you think is better and why? I'm open for any suggestions and ideas and will select a best overall answer. Thanks in advance! (1) Create Professional Home Inspection Reports Quickly and Easily. (2) EZ Home Inspection Software, an easy, affordable way to create professional Home Inspection reports. (3) Professional Reports, Quickly and Easily. (4)Finally! A simple, affordable program to quickly and easily create professional Home Inspection Reports! (5) EZ to customize, EZ to use, EZ on your pocket book. (6) It's your choice, make it EZ.

Public Comments

1. 1,2 and 4 tell the story in a single sentence. #2 also has the advantage of your name to begin brand recognition.. I'd use 2
2. i would go with 4 & 6 , as it is short , compact & endorses the brand name in it ! !
3. To me 'no. 5' looks more catchy and attractive.
4. Your question is just asking about the first line. Therefore, it should be entirely about the reader, the end-user, and the benefits to them. It does not need your name or anything about you... that can come later in the copy, and be enhanced with your logo and tag line. My vote is 4 modified. 4 says what it creates, that is is simple, affordable, professional, and plays to their sense of frustration that it has not been available anywhere else. But, i would remove 'and easily' because it slows down the sentence and is redundant with 'simple'. 'Quickly create' sounds better than 'quickly and easily create'. The rest of the paragraph should stress all your keywords and continue to point out the benefits.